Marketing to Residents

The “G-factor” impacts both sides of the profitability equation.  The prior section on G-factors emphasized the cost savings associated with practical energy efficiency and renewable solutions.  However, don’t overlook the revenue side of the equation; marketing the “G-factor” to current and prospective residents can improve occupancy rates and even pricing.  In this section we introduce marketing to residents with the following topics:

1. Why you should market the “G-factor”: explains the key advantages that marketing green and energy efficiency aspects of your community can provide.

2. How to market the “G-factor”: provides an introduction to the main avenues to market your communities green improvements or status.

We are interested in hearing from you about ways you have marketed green – What has worked well?  What are some key obstacles?  Who have you been able to attract with marketing green?  Your stories and examples will be highlighted in our blog!  Please contribute as comments or on the “contact us” page.  Thanks!